"Freedom" for Russian Oil Company Lukoil

Freedom is not just another word for nothing left to lose.
It is a commodity of inestimable value at once without a price and
the most expensive thing in the world.

Freedom can be enjoyed and used and abused,
but can no more be possessed than the wind or the sun.

We are all born with freedom but for too many of us
it is stripped away throughout the course of our lives.
Freedom is deeply personal yet only truly possible in a culture that nurtures it.

Vladimir I. Lenin once wrote that “While the State exists, there can be no freedom. When there is freedom there will be no State.” And yet all the most enduring states are built on the very concept of increasing and protecting freedom.

It is the plant that pokes up from the crack in the sidewalk,
the state may help it flourish but is powerless to prevent it from taking root.

Freedom cannot coexist with economic uncertainty or truly be enjoyed in a country at war because fear is the greatest threat to freedom amongst those who enjoy it.

Freedom is never absolute; absolute freedom being a domain solely inhabited by
madmen, children and wild animals.
And while absolute freedom is inspiring to find amongst the savage,
it is scary to encounter amongst the civilized.

Freedom is a continuum of movement amongst options but is illusory if
those options aren’t meaningful to the individual or the society.
It is an objective concept with subjective interpretations
and is neither in debt to the history from which it springs
nor afraid of the future to which it flows.

Freedom is a concept of the present and, next to life itself,
the most precious of human conditions.

It gives great men the opportunity to shine and
weak men enough rope to hang themselves;
it is the most fertile ground for failure and
the greatest friend of innovation and invention.

Freedom is what we seek to bring to our consumers all around the world.

Lukoil
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