"One" for Philips

One. Ein. Eine. Uno. Jirna. Un. En.
It’s the first number. The beginning. Denoting both singularity and unity.
One person, one culture, one world. It is us, both individually and collectively.

It is quantity and it is quality. The number one and to be number one.
It is reductive and additive: the ultimate common denominator and the simplest building block.

It is descriptive: this one, that one.
It is elemental: the basis for life and thought and binary code.

It is physical. One person, one car, one touch.
And it is metaphysical: shere we become one with the world,
one with our family, and one with our surroundings.

It is this One that we strive for most, because it is the One from which all the other Ones are borne.
This metaphysical One, the One that can’t be measured,

As a company and as human beings, it’s where we start and what we’ll deliver and where we’ll end.
Step one, one-ness, number one.

A journey of a thousand miles begins with the first step and that’s where we will always focus our efforts for the direction of that One step defines the direction of the path.
And that one step will be what it has properly always been: a sensitive studiousness toward humanity begetting an extreme understanding of their needs.

This allows us to create products with such an intuitive functionality that people can seamlessly integrate them into their lives.
Products that rise up to meet them rather than asking them to rise up and meet us.
Because we are not in the business of making products for the sake of products,
we are in the business of making products for the sake of people.
Products they can become one with.

And to accomplish this, we must be a company of One,
One made up of over 186,000 Philips employees, one of 13 Philips divisions, One made from the many
and all of us sharing insight and innovation and one simple goal:

To be One.

Philips. One.

Let’s make things better.