Manifestos

"Turf" for Turf New York Advertising

Turf is an unique piece of mindspace created by an
essential brand truth made relevant.

It is the honest incarnation of a brand’s attractive individuality
that helps turn impressions into relationships
and relationships into loyalty.

It is unique and therefore ownable,
strategic and therefore responsible,
honest and therefore believable,

It is intelligent and therefore attractive,
dynamic and therefore enduring,
important and therefore motivating.

It is the source of that valuable stimulus to action,
that we lovingly call Brand Pheromones.

It is what we create.

Turf

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