Riggs wanted to counter their image as a stodgy, status quo bank without alienating their existing client base who had chosen them for just that reason.

Art director Ken Ferris put the copy on a background of a pinstripe suit, an inspired thought that I'd never seen before but have seen a few times since.

I put this campaign in here as an example of traditional headline/body copy writing, which I enjoy doing but don't have a lot of in my portfolio.

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