Woodstock Day School

This is where my kids go to school. The thing that makes it such a special school is its holistic approach to education, teaching lessons that they just don't offer at the local public elementary school. The problem is that as an advertiser, I hate that word "holistic."

This campaign illustrates the concept without using the word and also allows us to tout our attributes in an engaging way.

Also included here is a 3 minute film I put together for the website. We recorded this Roy Orbison song with friends and students of the school.

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